Shh...don't tell any of our other shades, but Purple Rain is one of our faves. This deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively! Purple Rain pairs well with tons of other AF shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Made only from vegan ingredients with no animal by-products.
No harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors.
Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.
Long lasting Colors, Smears Less, Sweet Scent, No Peroxide, No Ammonia, No Ethyl Alcohol, No PPD.